TrueScore™ was created to fundamentally improve the way All-Star Cheerleading routines are evaluated by combining decades of industry experience with the power of advanced computer programming, data analytics, and AI modeling. Our goal is to build a scoring environment that delivers greater clarity, consistency, accuracy, transparency, and trust for coaches, judges, athletes, and families. Through purpose-built software and AI-assisted modeling, TrueScore™ will analyze scoring patterns, routine elements, judge evaluations, and performance data to help identify inconsistencies, recognize trends, and provide meaningful information that can support both the judging and educational process.

Technology will not replace the experience, knowledge, or judgment of qualified cheerleading professionals. Instead, TrueScore™ is designed to put powerful technology behind those professionals, giving judges and coaches better tools, better information, and greater insight. AI modeling can help evaluate large amounts of scoring data in real time, identify potential anomalies or inconsistencies, and provide an additional layer of analysis that would be difficult to achieve through traditional processes alone. By integrating human expertise with intelligent technology, we believe we can create a more consistent and dependable scoring process while preserving the essential role of experienced judges.

TrueScore™ will also use technology to make scoring more understandable and educational. Rather than simply producing a number, the system is being developed to help explain why a score was earned. Teams should be credited for the skills and elements they successfully execute, while clear and obvious errors should be reflected appropriately. Through computer-assisted analysis, data modeling, and clearly defined scoring logic, we can create a system where coaches and athletes have greater insight into their results and judges have tools that support consistent application of scoring standards.

Most importantly, transparency will be built into the technology, not added as an afterthought. For more than three decades, our philosophy has centered on listening to the community, answering questions, and providing straightforward explanations. TrueScore™ takes that philosophy and combines it with modern technology to create a scoring process that can continually learn, analyze, measure, and improve. As additional data is collected, AI modeling and programming can help us identify trends, evaluate the effectiveness of scoring methodologies, uncover areas where greater clarification is needed, and continually refine the tools available to judges and coaches.

Ultimately, TrueScore™ represents an opportunity to bring together human expertise, computer programming, artificial intelligence, and decades of cheerleading knowledge to create the next generation of competition scoring. The objective is not technology for technology’s sake—it is using technology to make scoring fairer, more consistent, more explainable, and more transparent. By combining innovation with an unwavering commitment to athletes, coaches, judges, customers, and families, we believe TrueScore™ can help create a scoring system the entire All-Star Cheerleading community can understand, trust, respect, and take pride in.

  • TrueScore was created to address the persistent challenges faced by coaches, judges, participants, and families in All-Star cheerleading. We are committed to improving clarity, consistency, and trust.  We believe that open, honest conversations are essential to progress.
  • TrueScore is designed to provide meaningful answers and serve as an educational resource for both coaches and judges.  Our goal is to support growth, understanding, and improvement across all levels through clear and constructive feedback.
  • TrueScore is a transparent evaluation process that assesses routines and skills using an objective, common-sense approach to scoring. Teams are credited for what they execute successfully, while clear and obvious errors are reflected appropriately — creating a fair, consistent, and trustworthy scoring experience for everyone involved.
  • Transparency and an openness to every question have been at the foundation of our approach for more than three decades. We have listened to the concerns of this community, and we welcome the opportunity to help make the scoring process clearer, more consistent, and easier to understand.
  • Together, we can strengthen and improve scoring in All-Star Cheerleading so it becomes a system the entire community can trust and respect. TrueScore represents a renewed commitment to valuing customers, fairly rewarding athletes for their performance and skills, and creating a process that is straightforward, accessible, and something everyone can take pride in. We are excited to help make scoring simpler, more transparent, and better for the sport as a whole.